[Deadline] Egyptian Actor Youssef Omar Joins Hong Kong-Set Action Thriller ‘Shashou’ As MAD Solutions Expands Arab Talent Packaging Strategy

Cairo-based MAD Solutions has added rising Egyptian actor Youssef Omar to the cast of UK-Chinese action thriller Shashou, which the company will also release across Arabic-speaking territories. 

“It’s an Arab spin on the packaging strategy that Hollywood has long deployed,” said MAD Solutions co-founders Alaa Karkouti and Maher Diab.

“We remain adamant that Arab creative talents should enjoy the same standing in the global entertainment market as their peers from other regions.”

Founded in 2010 to fill a gap in the international promotion of Arab cinema, MAD Solutions’ activities now span distribution, talent management, content, marketing and international sales.